Social media management is simply a service or an individual that manages all the social media accounts for a particular brand or organisation. Some organisations may hire a Social Media Manager, while other companies may outsource a social media management company like Social Media Mansion to take care of various social media platforms. The Search Engine Journal features a list of the top 10 apps that can be used to manage social media accounts. A key favourite is HootSuite, which has the ability to execute campaigns across multiple social networks from one web-based dashboard. Tools like HootSuite allow Social Media Managers to track conversations, measure campaign results and schedule direct content-posting times.
A company’s social media platforms are not the only aspect of social media that need to be managed. With social media being widely popular and common among now many demographics, it is highly important that organisations develop a social media policy to implement across staff members. It may seem difficult and tedious for companies to develop such a policy, however, PR Daily noted 3 recommendations taken from the National Labor Relations Board:
– Employers cannot restrict anyone from commenting on his or her work life
– Employers can make sure employees sign confidentiality provisions
– Employees can’t lie
If it is still not entirely clear about what to include in a social media policy, Marketing website Inbound Hub notes five significant examples of corporate social media policies.